Red sessions are strategic sessions geared towards those with 10+ years fundraising experience. 

Fundraisers are from Mars, Marketers are from Venus


Presented by Denise Dias & Katie McMillan 

The relationship between Major Gifts and Marketing & Communications staff can be riddled with miscommunication...isn't it ironic? From strategic planning and information gathering to proposal development and presentation, learn useful approaches to leveraging talent and maximizing fundraising results between these dynamic programs. Join Denise Dias and Katie McMillan as they walk through the top five ways to amplify cross-departmental working relationships and enhance revenue-generating marketing materials...and the top five pitfalls to avoid! They will serve up several relevant and relatable examples based on their unique experience working together in a complex and multi-disciplinary organization with a side of levity.

Learning Outcomes:

  • Understand how to develop a solid proposal development process for your organization.

  • Learn tools for managing multiple competing priorities related to donor approaches. 

  • Learn tips for enhancing communication between revenue-generating programs (Philanthropy, Corporate Sponsorship) and enabling teams (Marketing & Communications, Stewardship and Events).

They're Just Not that Into Us: How Non-Profits Can Improve Donor Trust and Confidence 


Presented by Mide Akerewusi, CSR-P, C-DEP & Carolyn Warnica, MLIS 

AFP Insights is a brand-new project that has been developed by the AFP Greater Toronto Chapter. As Chair of the Insights Committee, Mide Akerewusi will provide insight on what the project is all about and why it's important. Accessible as a website resource, Insights is a platform that showcases curated and commissioned fundraising knowledge and thought leadership. The resource will be accessible to AFP Toronto members and will enable fundraisers to learn about important issues that impact philanthropy locally and on a global scale. In advance of the project's launch, Insights has partnered with international organizations to commission comparative global research focusing on Public Trust and Confidence in the non-profit sector. This research shows that out of eight participating countries, Canada ranks among the lowest for levels of public trust and confidence in non-profits. This is a worrying statistic that requires immediate attention and broad solutions. Through discussion, this session will share Insights' global research and aim to create a forum in which sector leaders can engage in solutions to improve the public's levels of trust and confidence in non-profits and our vital work. 

Learning Outcomes:

  • Participants will engage in thoughtful discussion around what the public thinks about Canadian non-profits.

  • Be able to analyze how Canada compares with other countries and how non-profits rank with other industries.

  • Through conversation, participants will be able to contribute to solutions for improving public trust and confidence in non-profits. 

  • Learn how to develop a public trust and confidence improvement action plan for your non-profit.

The State of a Legacy Nation: A Polling Report on Charitable Bequests


Presented by Fraser Green 

Legacy giving is certainly a buzz-worthy topic in fundraising these days. But, as a busy fundraiser, how do you separate the information you need to know from the exaggeration and hype? If you’re looking for the straight goods on who’s making bequests in Canada – and how much they’re giving – then Fraser Green has a goldmine for you. In just one hour, Fraser will reveal the findings of the 2019 Good Works ‘State of the Legacy Nation’ public opinion poll. Earlier this year, Good Works commissioned Environics Research to interview 1,500 Canadian adults about their will-making and bequest giving. Fraser will show you which Canadians have made wills – and which have not. More importantly, he will lay out where the money goes in Canadian wills – including charities. The State of the Legacy Nation Report will show you the total value of legacy giving in Canada and where you can look on your database to find your most likely bequest prospects.

Learning Outcomes:

At the end of this session, participants will have:

  • Empirical evidence and justification for investments in their legacy programs.

  • Targeting tools to help them identify legacy prospects in their database.

  • The confidence to move an effective planned giving program forward.

  • An interest in learning more about their organization's bequest revenue potential!





Building Purpose Driven Brand Partnerships - The Evolution of Corporate Engagement 


Presented by Seanna Millar & Adam Starkman 

Companies and brands continue to focus on the role that they play within society, and the value that doing good has on their business. Customers and employees expect companies to be doing more. Corporate Social Responsibility (CSR) is being elevated to a new level and many companies are going to great lengths to define their purpose and communicate it broadly as a way of attracting talent and differentiating themselves in the market. Charities and not-for-profits can play an important role in this evolution, if we are able to authentically align on Purpose, and demonstrate meaningful impact to our partners.

Learning Outcomes:

  • Understand the shifting nature of how corporations create partnerships with purpose.

  • Participate in discussions on various corporate personas and the desires of corporations as they engage with charity brands.

  • Understand the development of integrated proposals that are designed not only to bring value to causes, but to deliver value to partners.

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